The need to promote the Yoruba culture took the centre stage at the second edition of the Yoruba Heritage Annual Lecture and Awards held recently in Akure, Ondo State.
Tagged “Economic Integration: Creating Entrepreneurial Opportunities and Raising Business Leaders for Sustainable Development of Yoruba Land,” the event was graced by dignitaries such as the Olowo of Owo, Oba Victor Folagbade Olateru-Olagbegi, the Chairman, Toyota Nigeria, Chief Michael Ade-Ojo; President, Africa Dialogue Mission, Barister Adewole Adebayo; President, La Campagne Tropicana, Ambassador Wanle Akinboboye, among others.
In his welcome speech, the convener of the Yoruba Heritage Group, Omo’ba Segun Adesemoye, stressed the importance of cultural rebirth and value reorientation among the Yoruba people.
“The only way to economic independence and prosperity is for young people to engage in entrepreneurial activities and shift their focus from short routes that lead them to engage in criminal activities and later destruction,” he said.
Also, Ambassador Akinboboye advised the Yoruba people to embrace their culture and explore the huge opportunities in tourism. He said, “We must take advantage of our advantage so that we can have an advantage.”