Arguably Nigeria’s most valuable bank brand, FirstBank continues to pride itself as indeed the Bank of many firsts. First Class Material is a docuseries designed to celebrate Nigerians who are excelling in various fields of endeavour whether academic or non-academic. It is a programme that aims to chronicle the success stories of Nigerians who are distinct and exemplary in their achievements and importantly, a testament to the greatness of the West African country. This docuseries aims to make education, vocational training and skill acquisition trendy, attractive and fashionable to the nation’s human capital by celebrating and rewarding innovators and trailblazers in various sectors. First Class Material is a celebration of notable Firsts by Nigerians which underscores what FirstBank stands for. The essence of the programme is to have many more people informed and encouraged by the successes, thereby having these feats emulated in their chosen endeavours.
First Class Material aims to change the narrative about Nigeria and Nigerians by highlighting the great work Nigerians are doing in different fields, including Academics, Technology, Arts, Music, entrepreneurship, and many more. It also aims to inspire others to aspire to excellence and to see hard work, legitimate work, and diligence as something rewarding and deserving of emulation. FirstBank was the official sponsor of the maiden edition of First Class Material by Linda Ikeji TV and based on its success, the Bank is now also sponsoring Season 2 which will commence 3rd week in August.
This innovative partnership would have viewers exposed to Nigerians across the globe that have carved a niche for themselves by being exemplary and influential in their chosen endeavours and career path. Success stories of notable firsts and trailblazers would be highlighted, with viewers encouraged to go beyond limits and leave no stone unturned at making their dreams a reality. Like the first season, which showcased exceptional individuals, the forthcoming season promises to share truly inspiring stories of great feats and accomplishments by some of the most unassuming Nigerians, in the country and dotted around the world. FirstBank’s goal is to inspire the youth and encourage them to make informed choices, critical to securing their future whilst impacting mankind and society at large.
FirstBank, historically, has had diverse interventions in promoting thought leadership and promoting initiatives that will stimulate the advancement of skill acquisition and capacity building for the Nigerian Youth to equip them for a bright future. The Bank’s sponsorship of the Programme is in tandem with the noble objectives of the bank which includes building and instilling values into its customers. FirstBank’s core values of people, passion and partnership very much align with the vision of the First Material towards building the youth to become tomorrow’s leaders. With over 127 years of continuous banking operations, First Bank of Nigeria Limited (FirstBank) is giving a good account of itself in this regard not only as a true financial powerhouse but also as a life enabler, helping Nigerians live better and achieve their dreams.
Apart from the First Class Material initiative and in the furtherance of the Bank’s long term commitment to promote youth development, professional excellence and education, FirstBank has also in the past and currently actively supporting various activities and initiatives in the youth segment. The bank partners with Eventful Nigeria Ltd for Fashion Souk, a platform that creates an opportunity for players in the fashion industry to exhibit and sell their wares to the thousands of event participants. The bank, also in a bid to ensure the sustainability of the industry, recently introduced fashion design loans specifically designed to offer financial support to the participants in the textile industry.
Through its First@arts initiative, FirstBank consolidates all its efforts in the arts, supporting the entire value chain of the creative arts, providing much-needed financing and advisory support, showcasing and facilitating the successes of the industry, and enabling customers to explore and access the wealth of opportunities the creative industry has to offer.
Achieving these and a host of many others have been implemented through strategic partnerships with organisations like the British Council, Duke of Shomolu Productions, Live Theatre Lagos, Freedom Park, Terra Kulture, and the Cross Rivers State Government (Calabar Festival), among others.
With the sponsorship of similar socio-cultural initiatives in the creative arts industry like Moremi, Makaliki, Oba Esugbayi stage drama, October 1st (a movie), the Calabar Festival and the recently concluded, The Voice Nigeria (Season 3) the Bank remains exemplary to expose the youth to a wide range of opportunities that are integral to the realisation of their dreams, as they contribute to the continued socio-economic development of their immediate environment and the country at large.
Indeed, FirstBank remains a noble brand close to the heart of the youths and the deliberate efforts made by the bank has indeed been a catalyst of socio-economic growth of Nigerian youths and the nation as a whole.