Nigerian consumer data analytics firm Terragon Group has acquired Asian mobile marketing company Bizense in a cash and stock deal.
Based in Singapore, with operations in India and Indonesia, Bizense specializes in “mobile ad platform[s] for Telco’s, large publishers, and [e-commerce] ad networks” under its proprietary Adatrix platform — according to its website and a release. The price of the acquisition was not disclosed. The company lists audience analytics, revenue optimization and white label SSP services among its client offerings.
Headquartered in Lagos, Terragon’s software services give its clients — primarily telecommunications and financial services companies — data on Africa’s growing consumer markets.
READ MORE: Nigerian data analytics company Terragon acquires Asian mobile ad firm Bizense